Welcome to Below the Fold! The weekend update for Premium subscribers. Writing live from the Palace of Fine Arts.
Perks Recap
Work in progress with Unlock Protocol to create Web3-enabled features :)
What’s going on with TPan
Professional
IRL Events: It’s been an eventful week for the SF Bay Area in terms of Web3 events. Quite refreshing considering I am usually holed up at home typing away. I attended NFT SF earlier in the week, and now I’m spending a majority of the weekend at the ETH SF Hackathon.
Grateful for this experience and opportunity because hackathons are typically pretty strict with who they let in if you’re not a hacker. The ‘small town reporter’ angle seems to work!
Day 2 going strong at ETH SF @ETHGlobal
Distribution: Still thinking through more ways to supercharge growth of the publication. The most obvious strategy is by building up audiences through other channels (eg: Twitter). Need to get on that Twitter thread train, but I just feel allergic to that 🤧.
That said, this tweet from the new Chief Twit has been getting the attention of content creators everywhere 👀
Followed by creator monetization for all forms of content
Personal:
A got a new job! Super excited for her as she gets things kicked off there in the next few weeks.
What I'm thinking about for my writing
ETH SF hackathon recap
Web3 community-led initiatives
Community Growth as a new discipline and skillset for Growth and Marketing professionals. I believe this will be the next wave of growth best practices will incorporate. Ads are 🥱, experiences are 🤩
Have a great weekend! Back to chatting with teams at the hackathon 🧑💻👩💻👨💻
